Mulholland Press

Publications for the phonograph collector

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Look for the Dog....................New color edition
For nearly twenty-five years, Look for the Dog has been the most used book on the phonograph collector's bookshelf. With this all-new color edition, the book is brought up-to-date with all new illustrations and greatly expanded text. The book is clearly written and logically organized to allow the reader to locate information on any of Victor Talking Machine Company's many models quickly and easily.

Victor Talking Machines are highly prized collectibles today, and no other reference provides as much information on the company and the models they produced as
Look for the Dog.

Look for the Dog is designed to used by the beginning collector or the owner of a single instrument who may not even consider himself a collector. It is easy and fun to read, and offers a wonderful insight into one of the great industrial companies of the early 20th century.
The book offers detailed descriptions of each model including production quantities, standard and optional finishes, technical features, original cost and present value. In addition, an overview of the company, from its one-room beginnings in the late 19th century to the merger with RCA in 1929, is provided. Each of the American Berliner models that preceded the formation of the Victor Talking Machine Company is illustrated and described. New information is provided on the men who contributed to the early success of the company. A fascinating tour of the huge Victor plant in its prime is reprinted from installments that appeared in the company's house organ, The Voice of the Victor.

One of the most appreciated features of the original edition was the inclusion of many original Victor Service Notes. These notes have been cleaned up and expanded for this edition. The appendix on accessories has been expanded and features all new color photographs.

Also new in this edition is the availability of a library of bonus material that is designed to enhance the enjoyment your Victrola.
If you are interested in Victor Talking Machines, this is a book that you will use often, and is a must for your library. Even if you have all six previous editions, it is guaranteed that you will want this one too. The author's companion publication,
The Victor Data Book, is designed to provide the advanced collector even more details about each model, but does not duplicate the information in this book.
The perfect-bound "Mahogany" edition of
Look for the Dog is priced at a modest $29.95 plus $2 shipping to US addresses. As a special offer you may add a copy of Phonograph Dolls and Toys for $2 additional.