Mulholland Press

Publications for the phonograph collector

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This long-awaited companion to
Look for the Dog is finally complete. Within the book's 335 large format pages are found details on each model of Victor Talking Machine. These details were compiled from numerous sources, including original Victor records long thought to have been lost.

In addition to the detailed information on each Victor model, other chapters illustrate experimental Victor products, discuss how Victors were marked to aid in identification today, offer guidelines to collecting, and show some of the Victors made for foreign markets. Many rare custom and period Victrolas are illustrated in color using rare original illustrations and new photos. Chapters assist the collector in matching record albums and sound boxes to various models, and the elegant stores that sold these instruments nearly a century ago are described and illustrated. All in all, this is a treasure trove of new information for the Victor collector designed to greatly expand the available knowledge on these fascinating products. This book does not duplicate the information in Look for the Dog, and belongs in the library of every phonograph collector.

Some of the unsolicited comments received from early purchasers:

"Hi Bob...just wanted to drop you a note to tell you how INCREDIBLE your latest effort, the Victor Data Book is....I bought it, and a new Look For The Dog from you at Union....I had worn out my copy of LFTD because I use it so much for reference....." B. J., Oregon

"I got back a couple of days ago from a short vacation ........... The BOOK was awaiting my return, much to my delight. I've only had time to skim through it but I'm already overwhelmed by the huge amount of information. It looks like a true tour de force -- good job!" R. R., California

"it's far, far better than i had thought it was going to be. the tables i'd reviewed are one thing, but the peripheral info and illustrations really elevate it to a higher plane. i gotta say it's a home run." P.F., California

"I just received my copy of the Victor Data Book today and all I can say is "WOW!" I'm glad I bought the hard back - I'll be reaching for this book often. Well done!" L. H., Oregon

"I just wanted to thank you for the WONDERFUL book. It is an absolute joy to look through. I will be using that book for years to come, and it is beautifully laid out and obviously of very high quality." J. R., Maryland

"I just received the soft and hard cover book and I wanted to tell you how impressed I am.  I have only spent about thirty minutes looking at it and in that time I got my money's worth and am looking forward to reading the whole book.  The price, quality, and content are outstanding.  My three favorite phono books are the The Frow cylinder book, The Victor Data Book, and the Frow DD book.  Out of the three books yours is by far the nicest.  I enjoyed hearing about your grandfather and wanted to thank you for the book as it is outstanding. Thanks again for the wonderful book." S. M, Florida

"Books arrived today and they are fantastic." J. J., Illinois

"When I arrived home tonight the book was waiting for me. Hoooweee, it is a beauty. I started scanning it while heating up supper. I must have had to reheat it twice, I got so absorbed looking at the book. I'm going to give it a lot of time this week end." R. L., Massachusetts

"a beauty!" A. K., New York

"Very nice job on the book! The design, layout, quality paper and binding (I have the soft-cover), illustrations, and information all convey the great care and effort you put into this production. Congratulations!" H. S., Pennsylvania

The Victor Data Book is the most detailed reference available for all Victor products and is priced at $29.95.

The Victor Data Book